Post by account_disabled on Jan 3, 2024 19:22:06 GMT -8
Landing page outside the website: These are pages created for a specific purpose and are located outside the website. For this reason, they must contain enough information to function off-site. Generally, to get traffic to these pages it is necessary to invest in an SEM campaign. For any type of landing page, it is important that leads provide their consent to be able to send them commercial information or other offers. Landing page of Sal Sol This is an example of an off-site landing page developed by Aloha, which can only be accessed with an exact word search on Google, through the link shared in a social media or outbound marketing campaign.
What do you need to create a landing page? As we mentioned at the beginning, the landing page is part of Phone Number List a methodology or strategy to obtain actions, but they will be of no use to you if you do not define your digital marketing objectives , or what the next step will be. To create a landing page that converts and generates potential customers, you must take these factors into account: 1. Analyze your target: Knowing specifically the type of customers who are interested in your product or service will help you generate better targeted campaigns. 2. Define the objectives you hope to achieve: It is not just about launching a landing page to obtain leads; Although this is the purpose, you must clearly establish what you want to do and how you will implement it in your marketing strategy.
Determine the type of landing you will use (direct or indirect) and the resources you will invest in its creation. 4. Analyze which stage of the buyer journey it will be directed to and which buyer persona , this is very important because you must be very clear about who you are making the content for. 5. Establish what valuable content you will provide in exchange for your audience's personal data, as we mentioned before, an ebook, a guide or privileged information. 6. Create content such as promotional videos, images, infographics, among others, to create publications that lead to the landing page. 7. Define on which social networks you will distribute the content to publicize your page and create a publication calendar.
